Best Search Engine Optimization (SEO) & Social Media Optimization (SMO) Training Institute in Kolkata

SEO & SMO are among  the most in-demand career courses today. For those who are hearing the words for the first time , SEO or   Search Engine Optimization is an Inbound marketing technique to increase your visibility on the organic (non-paid ) search results of Google and other major search engines.While SEO is all about working your way up in SERP’s , Social Media Optimization is about maximizing your brand potential through marketing on social media outlets like Facebook, Twitter,Linkedin etc.

With the internet penetration increasing day by day, India is witnessing a boom in digital marketing industry.It is estimated that almost 350 million of Indians will be using internet by 2017.With such  a huge population spending their time online and on  Social media sites like Facebook,Twitter,Linkedin etc.  advertising your product or services ditrectly through online media channel only makes sense. Moreover, according to a study it has been found that almost 64% of the internet users make an online search before making a purchasing decision. So, almost every business is in need of having  high visibility in search engines and proper engagement with the  users on the social media channels. Thus there is quite a huge demand for professionals with proper training in SEO & SMO.

Get a Job and make your career in SEO & SMO within 3 months.Affordable Fees.Call 9433526196.

• Who can take this training ?Students (10+2 and above with good English)
  Marketing Professionals
  Web Designers
  Web Developers
  Content Writers
  Work From Home Opportunity Seekers
  Wannabe Entreprenurs
  Business Owners
  Local Business Owners

How will this unique course benefit ?

Students & Job Seekers :If you are student and looking for a career along then this  is the course for you.Job Prospects of Professionally trained SEO ,SMO Digital Marketing Professional is
quite bright .Seaeching  for “SEO Jobs” ,”SMO Jobs”, “Internet Marketing Jobs”,
“Digital marketing jobs” gives you hundreds of vacancies at any given time in
Kolkata or any other city in India. Anyone pursuing a degree or MBA in marketing will be greatly benefitted by also having knowledge of digital marketing.

Web Designers , Web Developer or Content Writers :If you are web designers or web developer or content writer interested in broadening your career scope or making a switch , this course can tailor your

Work From Home Mom or anyone :Learning this course will also enable anyone to work from home .A person having knowledge of ranking  websites can earn from home from Google Adsense program, Youtube Adsense program,Affiliate marketing or CPA networks.

Wannabe Entrepreneurs :With a bit of experience anyone can offer SEO Services & SMO services through freelancing websites –like Upwork,Guru,Elance, fiverr or offline marketing to the businesses in India or abroad and earning huge sum of money through recurring monthly fees.With the increase of internet penetration there has also been an increase in online transactions and thus there lies a big opportunity  to launch online businesses

For business owners with or without websites :Existing business owners either paying a huge amount of fees as SEO & SMO , can do  this course and save huge amount of money or atleast not being duped by un professional companies.

Local business owners :Most of the searches these days is being local .So, if you are a local brick and mortar business and not doing SEO for yourself then you are missing out a lot of customers and losing out to your competitors. So, this course will benefit anyone –doctors,dentists,real estate agents,plumbers,trainers,tutors,mechanics, etc.

Why SEO Training from  DOCC Kolkata  is unique  ?

Our SEO course training in Kolkata completely follows  the current algorithm changes –Panda updates,Penguin Updates and Hummingbird updates etc.

Almost all of the digital marketing institutes in Kolkata  do  teach SEO and SMO as separate career courses but we at DOCC Kolkata realize that with current google algorithm changes SMO is very much an integral part of SEO and thus without a proper grasp of Social Media Training , SEO would be incomplete and in-effective. Thus  we have merged both Social Media Optimization and Social Media Optimization into a single  SEO & SMO Career Course.
We just don’t teach you theory but give you a website to work with  thus making you completely ready for industry.

Our Fees are very affordable and can be paid with flexible installments.

We don’t believe in batches and fixed timing.We have flexible batch timings.

We provide you tools, ebooks, notes at no extra cost.

Trainer can be contacted every through a Secret Facebook Group anytime.

Get complete assurance of jobs post training

Get a Job and make your career in SEO & SMO within 3 months.Affordable Fees.Call 9433526196.

SEO & SMO Training Course Duration : 3 months (54 hours)

SEO & SMO Training Course Syllabus :

Module 1 :Basic Introduction to  SEO & SMO

Introduction to SEO & SMO
How Search Engine Works : Understanding Crawling ,Indexing & Robot.txt
Viewing  Website like a Spider
Different types of SEO-Black Hat,Grey Hat & White Hat
Major Search Engines
Understanding Organic and Paid Search Results
Various types of Results :Understanding Google Knowledge graph
Introduction to On page and Off page SEO
Understanding differences between the old SEO  and Post Penguin & Panda Updates
Creating accounts in Few Social Media Accounts
Periodic Table of SEO by Moz

Module 2 :HTML Tags & Search Operators

HTML Tags For SEO
Best Practices for Tags
Semantic HTML
Silo Structure
W3c Validation
Search Operators

Module 3: Buyer Persona & Market Research (Keyword Research )

What is inbound and outbound marketing
Creating buyer persona with the help of Online tools (Quantacast, Similarweb)
6 Different types of Search Category
3 Different types of Keywords according to Marketing Funnel
3 Different types of Keywords according to Length (Head,Body and Long Tail Keywords )
Researching Keywords through Google Alerts, Correlate and Insights
How to brainstorm keywords through Online Tools ( Soovle,Ubersuggest )
Identifying profitable keywords through Google Keywords Tools
Identifying Keyword Competition using Moz  OSE  tools (understanding different terms –Do follow, no follow, DA,PA ,Trust Flow , Citation Flow etc.)
Understanding Theme keywords or LSI keywords
Understanding Kewyords intent and creating theme of the content
Keywords and BlackHat SEO
Assignment :Case Study

Module 4 :On Page Page SEO

Case study of  Filehippo.com to understand how to achieve ranking
Top Factors For On Page SEO
Title Optimization
Meta Description Optimization
Header Tags Optimization
Understanding Author tags
Robot.txt optimization
Geo Tags optimization for Local SEO
Proper Keywords Placement & Strong & Emphasis tags
File Name Optimization
Link Structure Optimization
URL Optimization
Image Optimization
Anchor Text Optimization Post Penguin
Inbound & Outbound Link Optimization
Footer Optimization Techniques
Schema and other Rich Markup Data
Sidewise Link Optimization
Black hat On-page SEO techniques

Module 5 : Web Master Tools & Speed Optimization

Understanding  Google Web Master Tools
Understanding  Bing  Web Master Tools
Sitemap generation and Submission
Optimize Page Speed by Google Recommendations

Module 6 :Blog and Content Marketing

How to use WebContentStudio for Writing Content
Blog and its Structure
Blog as an Inbound Marketing Tool
How to integrate a WordPress blog
Basic WordPress Management
Basic WordPress SEO Plugin Optimization
Content Marketing Strategy
How to research headlines
Referral Traffic

Module 7 :Understanding Google analytics

Introdution to Google Analytics
Implemeting the tracking code
Use of View and Filters
Implementing goal settings
Reporting

Module 8 :Off  Page SEO Training

Understanding backlinks, anchor text optimization
Understanding Directories ,sub directories links
Niche directories links
Best way to get forum backlinks
Wiki backlinks
How to get .edu, .gov backlinks
Blog Commenting For SEO using Google Alerts
Web 2.0 backlinks
Press Release Submission and backlinks
Classifieds Websites backlinks
Document sharing websites backlinks
Backlinks from QA Sites like Quora
Youtbe backlinks
Article submission backlinks
RSS Submission backlinks
Bookmarking Submissions (digg,stumbleupon,Reddit traffic)
Social media profile optimization and  backlinks
Harnessing Social Media Groups
G+ page optimization and Google groups
Guest posting
Advanced Backlink Techniques

Module 9 :Local SEO Training

Google Maps Optimization
Google Business Page Optimization
Local business directory backlinks

Module 10 :Advanced SEO Techniques

301  & 302 SEO Re direction
404 and 403 page Creations
URL Canonicalization
.HTACCESS File optimization For URL Optimization
Using Google Disavow tools

Module 11 : SEO Audit & Penalty Removal

Compelete SEO Audit with the help of different tools

AUDIT REPORT
1. Name of the Project/Business.
2. Project website Link/URL.
3. Site Indexed or Not.
4. Domain Age / Date of Domain Registrations.
5. Internal Pages.
6. No. Of Backlinks.
7. Google Page Rank.
8. Alexa traffic Ranking.
9. Title Tag.
10. Description Tags
11. Keyword Tag.
12. Alt tags.
13. Header Tags.
14. Duplicate link.
15. URL Canonicalization.
16. Website is User friendly or not.
17. Mobile Friendly Website or Not.

Negative SEO Removal

Module 11 :Social Media Optimization

Managing Social Profiles :

Facebook pages
Linkedin pages
Twitter pages

Ranking Youtube Videos

Social Media Marketing