HOW TO BECOME A GRAPHIC DESIGNER : CAREER PROSPECT.
Graphic designers create visual communications seen every day, every minute, across the globe. Designers develop entertainment, advertising, news and features in all forms, including print publications (magazines, newspapers and brochures) and digital and broadcast media such as game machines, television, web browsers, social platforms and portable devices. As technology continually develops in complexity, so too grow the duties and skills of graphic designers. This comprehensive career guide examines the role of graphic designers, the most-common routes into the profession and related careers. It’s rounded out by a review of job growth estimates in the field and salaries, by state, for graphic design professionals.
Graphic designers convey inspiring and informative ideas in advertisements, brochures and other marketing communications materials. Some graphic designers work for specialized design firms as part of a collaborative team, while others are self-employed and work independently. Print and digital designers use complex graphics tools to manipulate text, images, animations and color.
Most graphic designers work full-time to meet deadlines. Self-employed graphic designers must be flexible, as clients sometimes need to meet during evening and weekend hours. As with so many industries, customer service and client satisfaction are keys to success. Additionally, succeeding as a graphic designer includes learning how to bid on contracts, market services and develop an ongoing client base.
Job rates for graphic designers are expected to grow by 7 percent during the 2012-2022 decade, according to the BLS. This growth rate is smaller than the national average for all jobs during the projection period, for a number of reasons. Due to the rapid development and deployment of digital media, the market for graphic designers in print media has severely slowed, making designers that can work both in digital and print more attractive. The BLS says jobs with “newspaper, periodical, book and directory publishers” will decline by 16 percent during the decade. On the flip side, jobs for graphics professionals in computer systems design and related services will find a strong 35 percent increase in job openings, especially in fields of web-based graphics production, portable devices and video entertainment. Competition for new jobs, the BLS predicts, will be stiff. In all, 17,400 new openings in the profession are anticipated over the projection decade.